Such a good read for anyone who’s working and/or interested in a startup because you’ve got to learn about how companies were built and new products were launched! Not gonna lie, The Lean Startup is not a kind of book I’d like to read in the past. But as time goes by, I found myself enjoying a nonfiction book on a different range of genres. Funny how age can change your preferences, right?

The Lean Startup is a book about developing business and products in the most effective and efficient way by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. It’s a holy bible for startup founders, entrepreneurs, or anyone who wants to build their business from the ground-up. Eric Ries wrote this book based on his own experience in building a startup, so there’s a lot of insight, founder’s point of view, and also a common mistake that entrepreneurs may face, that you can learn.

Here are some insights that I’d like to share about this book:

  1. Startup exists not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business.
  2. The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.
  3. First products aren’t meant to be perfect.
  4. Instead of making complex plans that are based on a lot of assumptions, you can make constant adjustments with the Build-Measure-Learn feedback loop.
  5. And the fastest way to get through the feedback loop is to start the process of learning as quickly as possible with a minimum viable product (MVP).
  6. Contrary to traditional product development, which usually involves a long, thoughtful incubation period and strives for product perfection, the goal of the MVP is to begin the process of learning, not end it. Unlike a prototype, MVP is designed not just to answer product design or technical questions but to test the fundamental business hypotheses.
  7. MVP can be used as an opportunity to learn what attributes customers care about. It’s infinitely better than mere speculation or whiteboard strategizing because it provides a solid empirical foundation on which to build future products.
  8. We have the capacity to build almost anything we can imagine. The big question of our time is not ‘Can it be built?’ but ‘Should it be built?’

Last but not least, rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late.



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